Artists for Buiness Management


Jerry Davison

Upcoming Chitungwiza artists benefited from a personal management course by Building Opportunities on Artistic Talent Foundation, in which they were taught to view their talent as a business that could propel them into enterprising artisans.
The artists, among them sculptors, painters and musicians, were taught entrepreneurship skills, personal management, product development and marketing planning.
Plans are also afoot for the launch of a course on the dangers of HIV and AIDS.
Conducted by the student organisation, the workshop targeted the up and coming artists who are trying to break into the arts industry.
BOAT member Allan Mudanhu of the Catholic University said the organisation was formed with the intention to harness the talents of artists into gainful business ventures.
BOAT has since engaged the support of the National Arts Council in its quest to make the country's show business a profitable industry.
"What we did to try and groom the artists into self disciplined entrepreneurs who take their business seriously, not just a pastime where they blow money willy-nilly in the knowledge that they could get some more quickly," said BOAT Foundation member Chipo Chipudhla.
She was speaking to the first fruits of her organisation's labour - members of Chitungwiza Arts Centre who gathered at their premises for the culture week celebrations at the weekend.
Chipudhla said her organisation came up with the idea to fine tune artists into good personal managers after discovering that the average artist in Zimbabwe was not successful due to lack of adequate education in business skills.
Vice Chairman of the Chitungwiza Arts Centre, Mr. Wiston Nyekete expressed his gratitude to BOAT, especially for the personal management course, which helped artists desist from squandering proceeds from their works in the opinion that they would get some more quickly.
"In the past, we had problems with some of our members who, despite making money out of their art, were not personally developing because they plundered their financial base," he said.
"But after BOAT chipped in with their lectures, I have seen a change in the artists who now value their talent as a business."

You can also get this story on www.zimbabweherald.com


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